Customer loyalty refers to a customer’s likelihood of doing business with a company or brand again. Customer satisfaction, positive customer experiences, and the value of the products or services a customer receives from a business contribute to customer loyalty.
Clients or customers who are loyal to a certain brand are not readily swayed by availability or price. They are willing to spend extra if they receive the same high-quality product or service that they are accustomed to.
Why is Customer Loyalty Important?
As a growing business, one major aspect you should focus on is making your customers loyal to your brand. It is the silent secret to business growth. When your customers keep coming back to you, you experience great sales and achieve all-around growth.
One important way to get your business out there is by recommendation from your customers. When your customers are loyal to you, they are more likely to recommend you to friends, families, colleagues, and persons who require the same services.
Businesses benefit from loyal clients since their conversion rates are higher. You can plan more effectively if you know who your regular consumers are.
It is less expensive to keep an existing customer than to acquire a new one. This consumer doesn’t need to be persuaded all the time; he is familiar with your business and is eager to test your services again.
Good Read: How to Measure Customer Loyalty
How Does ThankUCash Help Me Retain Customer Loyalty?
ThankUCash, a brand of Connected Analytics, is a multi-merchant loyalty and cashback network that connects customers with businesses. It introduces new ways for businesses to improve their client experience by making customers happy whenever they purchase a product or service.
ThankUCash strengthens the connection customers have with a business by giving them cashback rewards whenever they make a purchase. When customers purchase goods from a business registered as a ThankUCash merchant, they earn points that can be converted to cash.
ThankUCash has helped businesses like Nepal Oil and Gas to retain their customers by offering cash rewards to customers who refill their cars at any Nepal Oil and Gas filling station.
Why Should You Reward Your Customers for Every Purchase?
Consumer loyalty is based on human needs and emotions. Customers want to feel valued for the money they spend with your company. When your customers feel valued, they are considerably more likely to talk positively about your organization and promote it to their friends.
If you want to retain your customers, you must provide them with something unique that is not available from your competitors. Such an experience motivates your clients to remain to do business with you since it increases the perceived worth of your brand in their eyes.
Rewarding your customers makes them realize how much you value their decision to buy your products. Also, it gives you an advantage over your competitors.
Many businesses like Nepal Oil and Gas trust ThankUCash to make their customers happy whenever they buy a product. Your business can join the few businesses in Nigeria which contribute to the smile on the faces of their customers. To reward your customers and earn their loyalty, all you need to do is register as a ThankUCash merchant. Click here to get started.