This grocery store has seen an increase in sales, achieving approximately 30% revenue growth since joining the ThankUCash platform in 2019 to reward its existing customers. What more, the store has been able to grow its customer base by over 50% over time.
To drive sales by increasing customer traffic both in-store and online.
Using the ThankUCash rewards platform, the Company gives a 2% cash-back to its customers in the form of instant ThankUCash points. The scheme was comprehensive in that it captured both cash and card transactions and allowed the customers to redeem their points at other ThankUCash participating stores grocery stores, restaurants, cinemas and bars. The points could also be used for bill payments such as toll fees, electricity tariffs and airtime. The platform also provides customer spend data which is used by the Company to monitor and drive its sales activities.